The brand with the 3-stripes treats us with a fresh take on one of their most iconic silhouettes – the Samba. adidas commissioned the talented South African photographer Trevor Stuurman to place the OG Samba – and the newly launched women’s Samba Rose – in an African context and draw inspiration specifically from grassroots soccer culture in South Africa.
When asked about the creative process, Trevor had this to say:
“We decided to use the iconic handwoven Kente cloth from Ghana as backdrop as it represents time, technical skill and heritage. We felt that similar to fabric, soccer brings people together in an authentic and celebratory manner. It was also so important for me to personally bring it back home to Africa and to celebrate our collective culture.”
The OG-Samba and Samba Rose are available at all adidas Original stores and selected retailers for R1499 and R1599 respectively.