Cape Town-based multi-disciplinary brand, OH-OK, debuts it’s new accessory, a hybrid between a traditional tote and a shopper bag,  with the help of a  tongue-in-cheek campaign inspired by vintage advertising with the help of the classic Ogilvy ad layouts. 

The bag is used in a variety of activities throughout the campaign – both serious and playful – living up to the brand’s ‘lifestyle-friendly’ persona.

 

Take a peep at the campaign below 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CREDITS:

PHOTOGRAPHY: Johno Mellish
CONCEPT, DESIGN AND LAYOUT: OH OK
PEOPLE FEATURED IN THE SHOOT: JEANELLE VAN DER MERWE, JOJO KEIPER, MUSA NYANGIWE, OLI THOMAS AND THEUNIE STEYN


Head to OH-OK’s upcoming pop-up to cop yourself one of these bad boys – we highly recommend it. Event details HERE